NGO and charity committed to reducing injury in sport

British Olympic gold medalist Amy Williams MBE joins Podium Analytics as an Athlete Ambassador

13th January 2023 – Podium Analytics (“Podium”), the NGO and charity committed to reducing injury in sport, is thrilled to announce former British skeleton racer and Olympic gold medalist Amy Williams MBE as its latest Athlete Ambassador.

When Amy won skeleton at Vancouver 2010 Winter Olympics, she became Team GB’s only gold medalist of the Games and the first British solo Winter Olympian in 30 years to win gold.

Following a 10-year career of consistently heavy training, multiple crashes, surgeries and challenging recovery periods, Amy was forced to retire early from the sport. Today, Amy encourages and motivates others to reach their fitness goals through her personal training business and mentorship of young skeleton talent. She has also become a familiar face on screen as a sports presenter, commentator and panelist.

Amy now joins Podium’s increasing number of athlete ambassadors who are passionately committed to helping to reduce injury in sport and its impact on young people.

Commenting on her appointment, Amy Williams MBE said: “Coming from a sport like skeleton, I am only too aware of the risks associated with competing at the highest level over a long period of time, and I have witnessed first-hand the damage that injuries have done to my former competitors – in fact it was my own consistent injuries that resulted in my retirement in 2012. That is why it’s ever-more important to create a safe environment across not just skeleton, but all sports. I am so pleased to be joining Podium to help protect young athletes against injury and the long-term impact it can have on their lives. I look forward to getting started and helping make a difference for tomorrow’s athletes.”

Andy Hunt, CEO of Podium Analytics, said: “We are delighted to have been able to attract athletes of Amy’s calibre on board at Podium. Her first-hand experience of the long-term impact of injury and continued passion for sport and fitness means she is truly behind our ambition as an organisation. We will benefit hugely from Amy’s inspiring story and motivational skills, which will be paramount in helping instil the right culture amongst children and young people who want to play sport in a safe, nurturing environment.”

The pinnacle of her competition career, Amy’s gold medal at Vancouver 2010 was Great Britain’s first gold medal in an individual Winter Olympics event for 30 years, and the first by a woman for 58 years. She broke the track record twice along the way and won by more than half a second. Amy was awarded an MBE in the Queen’s Birthday Honours of 2010 and became the first-ever female Freeman of the City of Bath. Since her retirement in 2012, Amy’s career has included multiple presenting roles on BBC Sport, The Gadget Show, Ski Sunday, Goodwood and Classic TT, plus motivational speaking and becoming a published author. Now a mother to two boys, Amy continues her passion for sport through her personal training business, helping others achieve their fitness goals.

Amy Williams talks about her career and experience of injury


Media contacts

H Advisors/Maitland
Frederica Bendit - 07557 833 442
Alasdair Todd - 07825 867 343

About Podium Analytics

Podium Analytics is an NGO, registered as a charity (England, Wales and Scotland) with a vision to create a safer world of sport. Founded by Ron Dennis CBE, its mission is to significantly reduce the incidence and impact of sports injury, with a focus on 11–18-year-olds. Podium’s team is made up of hand-picked specialists with proven expertise in business, academia, science, technology and sport, who share in a sense of responsibility for shaping a safer legacy for sport.

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