Omar has a successful 25-year track record in the world of sport, media and entertainment working for brand clients, rights holders and an extensive agency network.

His most recent rights holder assignments have included projects with the Mumbai Indians, All England Lawn Tennis and Croquet Club, Real Madrid, Chelsea Football Club, Paul Nicholls Racing and with World Rugby.

Omar chairs the ground breaking charity Bat for a Chance who have established global cricket projects in Barbados, South Africa, Sri Lanka, Pakistan and work in partnership with The Rajasthan Royals.

He is the Co Owner of The Sports Book Awards in association with The Sunday Times.