Robin Fenwick has extensive experience in sports marketing, having worked at the global sports marketing agency, Octagon, in-house with the McLaren Formula 1 team on the title sponsor account, and at Hilton Hotels where he served as Head of Sponsorship before founding Right Formula in 2009.

Right Formula is an award-winning consultancy, voted the best sponsorship agency in the UK twice in the last 5 years. Clients include: SAP, Epson, Pirelli, Kia Motors, Hilton, Loch Lomond Whiskies, Sky Sports, Red Bull, ExxonMobil, Dell, Genpact, Vodafone, Bang & Olufsen, Vestas, IWC and Aggreko to name a few.

Robin also sits on the Board of Athlete Management agency, MB Partners, chaired by Theo Paphitis.